![]() Since its launch in 2011, the Amazon Appstore has grown exponentially by offering apps and games to millions of its customers. ![]() However, Google Play and the Apple App Store have fast become saturated with millions of apps, posing a major issue for developers when it comes to discoverability.īut many savvy marketers – especially those with limited marketing budgets – are seeking alternative app platforms to include in their marketing strategy to leverage discoverability and gain commercial success. Launching an app or mobile game in multiple app stores is a common marketing strategy for developers to open channels for additional revenue.
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